Resume
9 Years of Experience
Experience
2021 - Current
SearchDRVNCo-Founder & Director of Digital Marketing
From paid search campaigns to custom content generation for your website and Google My Business, SearchDRVN works hand in hand with your team at the dealership to drive traffic and convert that traffic to valuable leads.
2020 - Current
Cheddar AutoChief Operating Officer
It's as simple as entering your license plate! Cheddar Auto does all the heavy lifting to determine some of the most important details of your vehicle. Simply tell us the rest and your offer will be ready in under a minute.
2019 - Present
Taylor Automotive GroupDirector of Digital Marketing
David serves as the Director of Digital Marketing at The Taylor Auto Group where he plays a major role in the management of digital marketing strategies for each rooftop, Taylor Kia of Boardman, Taylor Kia of Hermitage, Taylor Chevrolet & Toyota of Hermitage, Matt Taylor Kia of Lancaster. David is responsible for the management of the related budgets, lead handling process and general technology implementations and integrations. Through his commitment to this role, he has helped The Taylor Auto Group improve digital advertising KPIs such as lead cost and ROI, conversion tracking and general process improvement.
Prior to joining Taylor, David most recently worked as the General Manager at Kia of Bedford (2017 - 2018), where he was promoted from the role of Digital Marketing Manager for which he was hired in 2016. After only one and half years in the automotive industry, David was able to drive down ad spend and increase performance at multiple dealerships by implementing strategies and processes he brought with him from other industries. OEMs he has worked with include Kia, Hyundai, Chevrolet, Cadillac, Toyota, VM, Mazada, Ford, Chrysler, Jeep, Dodge, and Ram. David has a background in software and web development as well as graphic design. He has experience working in highly agile teams at both the startup level and with large scale media companies, working on digital publications such as, Billboard Magazine and The Hollywood Reporter, leading projects with major brands such as American Express, Delta Airlines, Marvel Comics, 1800 Tequila and Activision.
2017 - 2019
Kia of BedfordGeneral Manager
Ensure the profitability of Kia of Bedford by overseeing the various departments which include variable operations (sales & financing), fixed operations (service & parts), and the business office (accounting & administration). Hiring all management positions, completing performance evaluations regularly and developing short and long-term goals for each department manager (includes administrative, sales, parts, collision and service departments).
2013 - 2016
Prometheus Global MediaSenior Developer
Lead all development efforts related to off-platform websites for internal & external clients. Worked closely with product management, marketing/sales and editorial teams to execute projects under extreme time constraints and with limited operating budgets.