Worked correct poor social reputation (which was a 1.8 star rating on Google, and now a 4.3), enhance digital marketing efforts and drive traffic and conversion at the dealership.

• Responsible for maintaining vendor relationships.
• Cost control for digital marketing efforts.
• Managed SEM/PPC campaigns and strategy.
• Managed social media campaigns.
• Managed partner integrations with DMS and other dealership systems such as vAuto  & Homenet
• Managed email campaigns for sales and service retention and equity mining combining third party technology with internal CRM system.
• Tracked ROI against each marketing channel.
• Implemented new voice over IP phone system and phone call tracking for advertising sources.
• Inspected and managed accountability for inbound digital lead handling within dealership BDC.
• Managed all website specials and banner design.
• Designed all digital and print media.
• Managed all SEO efforts including custom website content design as well as posting to Google My Business and associated tracking of organic traffic performance using UTM tags and Google Analytics.