Worked correct poor social reputation (which was a 1.8 star rating on Google, and now a 4.3), enhance digital marketing efforts and drive traffic and conversion at the dealership.
- Responsible for maintaining vendor relationships.
- Cost control for digital marketing efforts.
- Managed SEM/PPC campaigns and strategy.
- Managed social media campaigns.
- Managed partner integrations with DMS and other dealership systems such as vAuto & Homenet
- Managed email campaigns for sales and service retention and equity mining combining third party technology with internal CRM system.
- Tracked ROI against each marketing channel.
- Implemented new voice over IP phone system and phone call tracking for advertising sources.
- Inspected and managed accountability for inbound digital lead handling within dealership BDC.
- Managed all website specials and banner design.
- Designed all digital and print media.
- Managed all SEO efforts including custom website content design as well as posting to Google My Business and associated tracking of organic traffic performance using UTM tags and Google Analytics.