What I Do
Testimonials
Dave leads with passion, energy, and determination with his digital knowledge and technical expertise. Dave is extremely organized, detail-oriented, and someone you want to do business with. He is a digital guru who knows sales and marketing inside and out. I am lucky to work with one of the savviest and intelligent client partners out there.
I had the opportunity to work with Dave as he led the marketing teams for two of our clients at PureCars. He has never ceased to impress me with his intelligence, tenacity and expert skill set with sales and marketing. His intimate knowledge of technology and digital development has enabled him to help dealerships and dealer groups completely revolutionize their digital retailing. The value of his time and the resources put into transforming marketing operations, comes through every time in measurable sales and revenue growth.
One of the biggest challenges marketers face in the digital space is determining ROI and having a direct impact on sales growth. David's skill set solves this challenge. David 's deep digital understanding allowed him to use digital tactics which had huge impact on sales at the dealership(s). I worked with David and I watched David grow his dealerships sales volume rank from outside of the top 20, to ranking some months in the top 5 Kia Dealers in volume in the country. Turning digital spend into lead creation, CRM growth, traffic and sales. He also has the ability to be cost effective across other media, keeping the dealership's brand consistent across digital and traditional platforms. In my past career positions I have literally worked on digital campaigns with hundreds of dealers - David is one of the savviest digital marketers in the automotive industry I have met.
David and I worked together at Total Management where he essentially served as the CTO (along with many other responsibilities). He is a relentless problem solver, a pleasure to work with and truly one of the smartest people I have ever known. I am lucky and better to have worked with him.
In the nearly 40 years that I have spent in the retail and wholesale sides of the automotive business, rarely have I come across an individual who is as driven and talented as David Gruhin. David’s back ground comes from the IT world and he is not hindered by what is customary or usual practice in this business. He thinks outside the box and applies logic, process and original thought in a disciplined and creative approach. He moves the needle through all manner of marketing and customer service and is highly adept and successful in SEM and SEO techniques. His dedication to his employer and enthusiasm toward success are infectious and he has the ability to successfully move the needle on virtually any metric. He is a very fun person as well; I have found him to be intelligent and engaging in nearly any topic matter and I consider him a like-minded friend. I have observed his behavior in situations that reach a fever pitch and he has demonstrated the skill to address the difficult situations that arise in our business with logical solutions and a well-balanced persona. If you are considering someone who can drive your profits, build amazing customer-oriented relationships, move all the metrics in a positive manner and motivate your employees to enjoy coming to work and making a difference, then David is the best choice I have seen since my introduction to the business.
I have had the pleasure of being a vendor partner with David for the last couple of years. David brings a unique perspective as an outsider to the Auto Industry and he has seen a tremendous amount of success. He is a visionary and forward thinker. He is also one of the hardest working guys I know.
David is one of the most savvy Operations Directors I've ever had the chance to work with. With a deep background in software development, David understands data driven decision making and applies it's principles to all aspects of dealership operations. I have personally worked with him to disrupt of old ways of thinking and realize massive market share gains in a highly competitive market. Dealer Principles and vendors should both be seeking partnerships with operators like David, as they represent the new generation of dealership decision makers who will shape the face of the business in the future.
Very analytical and forward thinking when it comes to marketing. David has a great vision on how to reach potential customers and be different and cutting edge using technology as a friend along the way. I am impressed with his ability to see the whole picture: operations, management of staff, marketing, customer service, and profit/cost management.
David has been a pleasure to work with in what frequently became projects with no clarity and lots of last minute changes. He continually found creative solutions and was able to see the big picture all the way down to the smallest details making sure nothing was missed. I hope to work with him again in the future.
David is an outstanding member of our technology team. In addition to supporting our core product development, where David really shines is providing turnkey, custom solutions that attract major brand sponsorships. An award winning example of David’s great work is the branded Billboard 1800 Tequila “Back to the Block” experience - http://www.billboard.com/back-to-the-block/bay-area/ Dave possesses the invaluable traits of being a terrific problem solver, extremely reliable, and a clutch performer when a high value project is short on precious time. David is passionate about emerging technology & pushing for experiences that make our audience happy which make him a great fit in an organization committed to innovation.
