01 / AI PLATFORM · AUTOMOTIVE RETAIL
An AI content and SEO platform built for car dealerships
I co-founded Hrizn and serve as CEO. The platform helps dealership and agency teams produce VIN-specific vehicle descriptions, localized SEO pages, research-driven articles, and social posts.
AUTOMOTIVE INTELLIGENCEH / 01
hrizn↗
BUILT FOR WHAT’S NEXT.CONCEPTUAL ILLUSTRATION
- PROJECT
- Hrizn
- MY ROLE
- Co-founder and CEO
- DISCIPLINES
- AI systems · SEO · Product · Automotive retail · Operations
The challenge
Search behavior is changing quickly, and generic content no longer does the job. Dealerships need material that is genuinely helpful and relevant, produced at the pace their inventory and their market actually move.
The approach
- Generate from the specifics a store already has, starting with VIN-level vehicle detail and local market context rather than generic copy.
- Build for the people already on staff, so producing content is a short task rather than a specialist project.
- Account for how search now surfaces and summarizes content, including Google AI Overviews, in what the platform produces.
- Apply the position I have written about publicly: be deliberate about what an AI system is allowed to reach, because every connection and credential adds responsibility.
What came of it
Hrizn is a working platform for dealerships and agency partners, and I lead it as co-founder and CEO.
Building software with AI has become easy. Operating it responsibly has not, and the gap between those two things is where most of the real work lives.