04 / MEDIA ENGINEERING · BRANDED EXPERIENCES
Custom builds for Billboard and The Hollywood Reporter
I was a senior developer at the publisher behind Billboard and The Hollywood Reporter, leading development of off-platform websites for internal teams and external clients, including sponsored experiences sold by ad sales.
CODE MEETS CULTUREP / 04
Beyond
the page.
the page.
Billboard × The Hollywood Reporter
DIGITAL EXPERIENCES & DEVELOPMENTEDITORIAL ILLUSTRATION
- PROJECT
- Digital publishing
- MY ROLE
- Senior developer
- DISCIPLINES
- Front-end engineering · Editorial products · Campaign builds · Agile delivery
The challenge
Off-platform projects ran under extreme time constraints and limited operating budgets, with editorial, product, and sales all depending on the same launch date.
The approach
- Led development on off-platform websites for both internal teams and external clients.
- Worked closely with product management, marketing and sales, and editorial to execute inside those constraints.
- Delivered custom, turnkey builds for the high-value sponsorship projects the publications sold.
- Absorbed late-breaking changes without moving the launch date.
What came of it
I shipped custom sites and branded experiences for these publications, including the Billboard "Back to the Block" experience sponsored by 1800 Tequila.
A publishing launch date does not move. Scoping work to a date I could not negotiate is a habit I still rely on.